Our Manifesto.
A manifesto for organizations evolving in the digital brand era.
The future is yet to be invented.
The performance and survival of a large number of organizations now depend on their ability to integrate digital at the heart of their business strategy.
Start with Clear and Measurable Goals
We believe exceptional products start with clear and measurable goals that are effectively communicated, understood, and shared with all team members. With a clear end goal in mind, teams will push forward in the same direction and prioritize accordingly, regardless of the obstacles faced throughout the project.
Involve Users
We believe the creation of exceptional digital products is achievable when users are involved. To understand users’ aspirations, or to validate an intuition, we must reach out to them, observe them, and open the floor to meaningful conversations. Once a clear understanding of these aspirations is reached, the technological solution chosen for product development should adapt to users’ needs, not the other way around.
Keep Iterations Short and Fast
We believe the best products are created when teams move fast and stop frequently to adjust the project plan. Along with these numerous modifications to the roadmap, we favor short iteration cycles. Mindfulness, regular updates, and continuous efforts are key to attaining any goals. Sprint marathons help the team move forward quickly, while the frequent pit stops validate we’re all heading in the right direction.
Put Your Heart Into It
We believe passion is essential to creating quality products. In today’s fast-paced digital industry, staying hungry is the only means of survival. Day in and day out, hunger keeps us emotionally vested and feeds our desire to learn. In fact, maintaining that hunger level is crucial to developing outstanding products. We also believe passion is contagious. A product created by a committed team will resonate in the hearts of its users.
“Our success depends on our
willingness to learn.”
Seb Mars
Learn 8 secrets to
Invent the Future.
Download this free report get an overview of the mindset and actions it takes to invent the Future. We take a high level overview of the investment of time and energy it takes to change the future and make it better for everyone in this world.
Learn to prioritize sustainability and ethical considerations in your innovation efforts, striving to create solutions that not only drive progress but also promote social responsibility and environmental stewardship.
Learn to leverage cutting-edge technologies and digital transformation strategies to unlock new frontiers of possibility and drive exponential growth and impact.
Learn to lead with purpose and passion, inspiring others to join you on the journey of inventing the future and creating a better world for generations to come.
Learn to equip yourself with the knowledge, tools, and resources needed to navigate the complexities of innovation and bring your vision for the future to life.
Learn to take the first step towards inventing the future by downloading our free report today and gaining valuable insights into the mindset and actions required to drive meaningful change and shape a brighter tomorrow.
Learn to embrace a visionary mindset that dares to challenge the status quo and envision bold new possibilities for the future.
Learn to cultivate a culture of innovation within your organization, encouraging creativity, curiosity, and experimentation to drive meaningful change.
Learn to harness the power of strategic foresight to anticipate emerging trends, opportunities, and challenges, enabling you to proactively shape the future.
Learn to foster collaboration and interdisciplinary thinking, recognizing that the most groundbreaking innovations often arise at the intersection of diverse perspectives and expertise.
Learn to embrace failure as a natural part of the innovation process, viewing setbacks as valuable learning experiences that pave the way for future success.
Do Less but Better
We believe the most impactful products execute essential functionalities flawlessly. Instead of developing many features that provide little value, invest time and budget on fewer key elements and use them to create an amazing experience that users will remember.
Dare to Tackle Technological Challenges
We believe technological challenges should never compromise the user experience. In fact, the most effective and easy-to-use products often include sophisticated, yet flawlessly implemented technologies. Teams that create remarkable products never hesitate to push beyond technological frontiers.
Design with Quality in Mind
We believe quality design is essential to building quality digital brands. Quality design supports timeless products, adapts with ease, and provides users with impeccable experiences. In fact, we believe that when a team is proud of the design they create, their pride will be reflected in every aspect of the product.
Avoid Intermediaries
We believe direct and unmediated communication takes ideas to the next level. And project success depends heavily on effective communication amongst team members. Even with clients, we must strive for direct and transparent communications to give ideas a chance to flourish.
Involve all Disciplines
We believe close collaboration between the strategy, design, and development teams is core to building exceptional products. Keeping clients and team members from every discipline involved throughout the process is essential. A successful product is the result of many small decisions made along the way by several stakeholders.
Don’t be Afraid to Make Mistakes
We believe innovation comes from failure and experimentation. Innovating involves exploring unknown leads, testing uncertain assumptions, taking risks and, most probably, making mistakes. Mistakes don’t really matter, as long as you learn from each situation and use the knowledge to your advantage. We must give promising ideas a fighting chance to quickly uncover the ones that deserve greater investment.
Be Open to Direction Changes
We believe in empowering teams to make roadmap adjustments along the way, so that they can build and create successful digital products. Product development is a bumpy journey filled with unpredictable conditions and unforeseen situations, for which the solutions may only come later down the line. With best practices in place, we believe route recalculations allow us to navigate our way through troubled waters.
Mind the Details
We believe small details equate to big success. As such, creating a product that charms users involves adjusting, refining, and perfecting, over and over again. This attention to detail makes all the difference and creates memorable user experiences.
“Some men see thinks that are and say why, some men dream things that aren’t and say
why not!”
Robert Kenedy
Be Accountable for the Quality of your Work
We believe quality is owned by the entire team, as opposed to being managed by a single department. Quality is everyone’s responsibility, and it’s not something we’re willing to compromise. Teams building exceptional products are composed of accountable individuals who don’t rely on others to uphold the quality of their own work.
Encourage Debate
We believe the best ideas emerge when diverging opinions come head to head. Submitting ideas to critique will always help improving them. Titles aside, every team member counts, and every voice must be heard. Debating amongst colleagues is encouraged, as well as with clients. (Even though it’s sometimes uncomfortable.) Good partners don’t accept anything and everything; instead, they make suggestions, propose ideas, and remember that the best ideas are the ones worth keeping.
Nurture Product Evolution
We believe that lasting solutions are ever-evolving. A product’s past achievements don’t guarantee its future success. Staying one step ahead allows to develop user experiences that will remain relevant over time.
Don’t Bank Solely on Product Development
We believe success is not only determined by the product’s creation itself, but rather an ensemble that involves marketing as well as its projected evolution. Therefore, a portion of the budget should be awarded to marketing and sales, as well as design and development for future iterations. Of course, launching a product is a big deal, but the work is far from done. (Truth be told, it’s only just beginning!)
Tell us about
your project .
To fight status quo, to reinvent a way to do things or simply to make an idea come to life, it begins with a conversation.